Procter & Gamble (P&G)

As American dietary habits evolve into an eat-on-the-run lifestyle, snack foods and candy play a more prominent role in the lives of consumers. P-O-P helps make snacks easier to find.

Disney characters highlight decorating accessories units at mass merchants and home centers

Ethnic marketing is rife with challenges and opportunities for brand marketers who understand their audience.

With a reorganized permanent merchandising department, Gillette is leveraging its buying power with suppliers and strengthening its market position at retail.

Spalding has recruited a team of consumer packaged goods experts to overhaul the company's merchandising efforts and put P-O-P in the starting line-up.

Giving Back Paks' for kids promote seven consumer brands on floorstand

Marketers and producers should stop thinking like "print shops" and realize that P-O-P is becoming a primary communication medium.