Procter & Gamble (P&G)

A strong economy and a rise in pet superstores ushered in a new era of competition and creativity in pet supply merchandising.

As American dietary habits evolve into an eat-on-the-run lifestyle, snack foods and candy play a more prominent role in the lives of consumers. P-O-P helps make snacks easier to find.

Disney characters highlight decorating accessories units at mass merchants and home centers

Ethnic marketing is rife with challenges and opportunities for brand marketers who understand their audience.

With a reorganized permanent merchandising department, Gillette is leveraging its buying power with suppliers and strengthening its market position at retail.