Molson Coors Beverage Co.

The BevAlc company’s Topo Chico hard seltzer finds an audience online.

As the beer giant prepares to air its first Big Game ad in more than 30 years, it's uniting Coors Light and Miller Lite in a floor display touting a co-branded promotion with Draft Kings.

The Path to Purchase Institute compiled a roundup of activity that caught our eye from an increasingly crowded field of players.

The festive Meta Lite Bar experience is Miller Lite and TerraZero Technology’s fourth activation in the metaverse this year.

The Path to Purchase Institute in October honored some of 2022’s best campaigns for shopper engagement. Read on for details about the winners.

Five campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

Holiday campaign offers three-packs of mini pie garnishes as substitute for iconic orange wheel.

The Path to Purchase Institute, in partnership with 84.51°, is proud to announce the winners of its second annual OmniShopper Awards.