Hispanic Shoppers: Growing & Passionate Latino marketing experts encourage connecting with the demo's passion points, like family, to reach them at retail Event Marketing: Getting Personal on the Path to Purchase Event marketing is more than doling out samples. It's hyper-targeting an audience and providing a full brand experience. Walgreens Reintroduces Beer and Wine Kroger Revisits Summer of Beer Campaign QR Codes Gain Ground Who's Who in Retail Execution Lowe's Reports Q1 2011 Results Lowe's Plays on Scotts' Team 7-Eleven Sponsors "Road Trip Rally" 7-Eleven Rewards 'FarmVille' Players You Say "Lite," We Say "Light" MillerCoors drafts a shared shopper marketing language Game Changers and Career Killers First Previous 8 9 10 11 12 Next Last