Retailer will launch its inclusive beauty assortment and in-store experience, in partnership with Thirteen Lune, to more than 600 locations by spring 2023.
While cosmetics and personal care have particularly seen growth online, brands and retailers are also increasingly tapping into in-store experiences, both permanent and temporary, to connect with new shoppers.
JCPenney launched a holiday campaign with five television spots highlighting non-actors discussing what they paid for gifts last year and being challenged to beat that number at JCPenney stores.
