Heartland Coca-Cola Bottling Co.

From developing new sources of recycled plastic to bringing reuse programs to retail floors, CPG companies aim to deliver on their promise of meeting consumer demand for sustainable packaging.

The Shopmium app leverages proprietary technology to increase brand trial/loyalty and facilitate measurable online and offline shopper interactions.

A snapshot of industry leaders from the P2PI member community: Coca-Cola Co. and Merrick Pet Care, Nestle Purina

Our gallery presents a sampling of eye-catching and effective in-store activations.

Coca-Cola Co. is running an exclusive sweepstakes at Albertsons Co.’s Jewel-Osco that awards one winner with 21 tickets to the Six Flags Great America theme park plus passes for reduced wait times and meals.

Wearable red noses returned to Walgreens stores in April as the centerpiece of the retailer’s eighth annual Red Nose Day campaign.

​​​​​​​As marketers build out their social commerce strategies, here are five tips for brands to maximize their share of an industry estimated to hit $1 trillion in the next three years.