Beverage P-O-P Makes a Splash Beverage marketers face stiff competition to make their products stand out in a sea of introductions and powerful brands. Pepsi Adds New Twist to Flagship Cola The C-store Perspective on Beverages 2001 P-O-P Snapshots Highlights of recent and upcoming P-O-P promotions by more than 40 top companies Cashing in on Convenience Competition, floor space and time are tight in the complicated but lucrative c-store arena. P-O-P is Served Consumers are spending more time and money in foodservice establishments than ever before, a trend that has created new opportunities to reach them with targeted P-O-P programs. Pepsi Endcaps Feature Programmable Headers System rotates four messages in sequence First Wave Results Released in POPAI 'Measured Medium' Study Dole Invites Consumers to "Chug A Fruit" Pepsi-Yahoo! Fusion Marketing Expands Promo Reach, Cuts Costs First Previous 129 130 131 132 133 Next Last
