General Mills, Inc.

Instacart Promotions gives brand partners, including emerging brands, self-service access and capabilities to launch new deal structures, promotions and incentives with their ad campaigns.

The Path to Purchase Institute in October honored some of 2022’s best campaigns for shopper engagement. Read on for details about the winners.

Five campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

The Path to Purchase Institute, in partnership with 84.51°, is proud to announce the winners of its second annual OmniShopper Awards.

CPG's loyalty & rewards leader details how promotions mix has shifted toward digital.

Retailer's vice president of e-commerce discusses customer experience from an e-commerce perspective.

Convenience store chain encouraged shoppers to cool off with a Slurpee, Big Gulp and more.