General Mills, Inc.

7-Eleven tapped into nostalgia by partnering with Bandai Namco’s "Pac-Man" video game franchise on a sweepstakes.

Arc Worldwide's Andrew Janis shares rules of thumb for effective, data-driven shopper marketing.

Brands now can extend their Instacart Ads campaign to the Sprouts Farmers Market website and mobile app.

​​​​​​​To offset the impact of high prices at the shelf, CPG brands continue to focus on product quality, creating value for consumers and strengthening retailer relationships.

Target is teaming with Nestle this holiday season for a digital campaign matching homemade treats from the manufacturer with crafts from private label Mondo Llama.