Dollar General Corp.

Four campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

Six campaigns won OmniShopper Awards in four "In-Store Marketing" categories.

Programming emphasized action over abstraction and underscored a shared push toward real-world execution. Explore key themes and highlights from the event.

Learn how the beverage company partnered with the retailer's media network and Vestcom for effective in-store media activation.

Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.

A keynote address from Dollar Tree's chief marketer, a panel on in-store media, and a session exploring AI and the future of retail intelligence will take the stage.

Read about Technology winners Jacqueline Corbelli, Susmita Ghose, Stephanie Jensen and Donna McGuckin.

Brands should explore third-party solutions to reach the millions of shoppers that rely on food assistance.

Leonard brings more than 20 years of advertising and media experience.

CPG marketers are pushing past internal barriers and operational complexity to deliver personalization at scale.

Albertsons and Dollar General pros explore how they’re deploying retail media networks to drive engagement and revenue.

Brand investments in social media and retail media continue to rise, while the commitment to AI is surging, according to findings from part two of P2PI's 2025 Trends Report.