Bud Lights Aren't Just For Drinking Any More Coca-Cola Contour Bottle Merchandiser Takes Cue from Packaging Keeping Control of Creative and Costs Many marketers like open-bid situations to ensure low cost and strong creative efforts, but they pay for it in the end Small, Select Group Speeds the Process Using a handful of vendors to supply all work keeps competition alive, cuts work, if right group is found P-O-P Buying Begins With Selecting Right Vendor Whether it's a short-term project or a long-term relationship, finding the proper P-O-P company to work with is vital Coca-Cola's Ten (Display) Commandments Stroh's Brews Up 'Retro' Look for Schlitz Beer Scanner Data Corroborates P-O-P's Power Coca-Cola Half Cooler Bottles Up Extra Sales Research Shows In-Store Decisions Increasing 1995 POPAI Study Tracks Shopper Trends First Previous 121 122 123 124 Next Last
