P-O-P Options Overflow In Beverage Category With increased competition and impulse sales, marketers look for product visibility through new display options, new locations and new channels Explosive Growth in Branded Retail Propels 'Lifestyle-Branded' Merchandising Coke Unveils Brand Identity Update Kraft to Display Perishables with 'Disposable' Refrigerators Black & Decker: Inspired Merchandising Black & Decker focuses on its two major channels, mass merchants and home centers, by drawing promotional ideas from a variety of categories outside the power tool realm. Special Touches Shine On Disney Standees FSC Wallcoverings Emphasizes Village Brand on Displays Feeling the POWER of P-O-P With its biggest retail promotion ever, NFL Properties Inc. collaborates with licensees to expand its presence in stores. Schultz' Forecast: P-O-P Will Drive Brand Value Packaging's Delicate Balance Marketers are struggling to stand out while fitting in and are reducing sizes while adding more sell points in other languages First Previous 120 121 122 123 124 Next Last
