Coca-Cola Co.

The ongoing promotion and gamified experience links purchases with access to monthly exclusive content and experiences that tap into Gen Z and Sprite fan interests.

See how brands are tapping into retailers' digital in-store touchpoints, from Harris Teeter to Whole Foods.

Executive Editor Tim Binder describes his personal experience with the Share a Coke campaign this spring.

Coca-Cola Co. tapped into the resurgence of nostalgic flavors among Millennials and Gen Z by launching orange cream versions of Coca-Cola and Coca-Cola Zero in February.

Get the details on PepsiCo's proposed acquisition of the popular brand that first garnered attention on ABC's "Shark Tank" in 2018.