The Store as Media: Digital Signage in 2005 On-Premise Report: Let's Get This Party Started Traditional promotional tools combined with event marketing drive wine, spirits and beer sales on-premise Coca-Cola Puts P-O-P in McDonald's for All American High School Basketball Game Nike Groups Products for "Enjoy the Weather" Campaign NBA Scores with New Retail Partners 2001 P-O-P Snapshots Highlights of recent and upcoming P-O-P promotions by more than 40 top companies Promoting Sports with P-O-P Diverse market plays catch-up in merchandising game Bijan Puts New Spin on Michael Jordan Sporting Goods P-O-P: Breaking the Rules The P-O-P Game Gets Serious As Sporting Goods Stores Get Bigger, Retailers Flex Their Muscle & Product Marketers Go For The Kill Shot. Technology Goes to Work for Avia and Reebok Units Rawlings Scores With Merchandising Effort Famous Firm Unleashes New Program First Previous 1 2
