Category Report: Toy Merchandising With tighter retailer regs and jam-packed aisles, toy marketers hone their tactics at display packaging Sunbeam's 'Robots' Tie-in A case study from the Promotion Marketing Association's 2006 Reggie Awards Get Apple Healthy with Mott's and The Wiggles A case study from the Promotion Marketing Association's 2006 Reggie Awards Channel Report: The Supermarket is Still King Despite increased competition from other channels, the supermarket remains tops for P-O-P exposure First Previous 2 3 4
