Catapult Marketing

The Hub presents results from its annual poll looking for shopper marketing excellence among brand marketers and agencies.

Developing an app of their own probably not the way to go for many brands

Brand marketers must realize that moms are including smartphones in their juggling act

Consumers react positively to AT&T's geo-fencing pilot, but marketers in general are slow to embrace this newer technology

The petcare category is transitioning to take advantage of consumers' ever-increasing affinity for their pet

To keep pace, marketers need to see past the 'cool' and develop a mobile strategy that saves time rather than kills it