Capgemini

A study conducted by Pointer Media Network in conjunction with the CMO Council.

More brands and retailers are launching mobile programs, but most consumers don't have the technology for further advancements.

Walmart sets the standard for engaging consumers online

Every shopper segment is looking for value in today's economy, prompting retailers to accelerate plans for their private labels.

Channel could seize opportunity to keep its growing upper- and middle-class shoppers with smarter in-store strategies