Capgemini

Sara Lee's shopper marketing model incorporates an old-school practice

Clorox uses smart shopper marketing to compete with the CPG heavyweights

Research shows that more CPG companies are doing shopper marketing via the Internet -- or should be

Money spent at the front end on research is being matched at the back end on compliance checks

Undergrads, graduates and professionals all have something to learn

Booz/GMA report finds budgets rising, effective tactics emerging