Rite Aid Highlights Back-to-School CVS Taps a P&G Bounty Event Marketing: Getting Personal on the Path to Purchase Event marketing is more than doling out samples. It's hyper-targeting an audience and providing a full brand experience. Walmart, P&G Star in 'Jensen Project' Publix Sweeps Back to School CPG Report: Common Characteristics of Leading Companies SymphonyIRI's Times & Trends: "The Next Generation of Shopper Marketing" Rite Aid Debuts Oral Health Campaign FSI Report: July 11, 2010 Brand Loyalty Declines in Once 'Safe' Categories Bringing Packaging Into Focus More companies are starting to look at packaging through the lens of shopper marketing A Booming Opportunity Older Baby Boomers are the largest, most lucrative -- yet often underserved -- demographic First Previous 78 79 80 81 82 Next Last
