IRI's 2013 New Product Pacesetters Shopper Marketing ROI: Benchmarking What Works Data from more than 8,600 shopper marketing programs uncovers best practices to improve program performance and ROI ConAgra Works to Improve Shopper ROI Q&A: Facebook's Erin Hunter Shopper Marketing on a Small Budget Thanasi Foods marketing executive offers advice on hiring agencies, working with retailers Solution Provider News: March 2014 Mountain Dew, Doritos Play with Xbox PepsiCo brands leverage the launch of new console with national program and retail overlays A Real 'Multi' Tasker Overseeing all multi-brand retail activity keeps Eddleman's plate full at P&G You've Tested, Now What? While CPGs and retailers certainly are experimenting with mobile technologies, they often don’t venture beyond the testing; what's holding them back? NCH 2013 Coupon Trends First Previous 76 77 78 79 80 Next Last
