Execution No Longer Just 'Send It and Hope' Money spent at the front end on research is being matched at the back end on compliance checks Embracing the Digital Path to Purchase Research shows that more CPG companies are doing shopper marketing via the Internet -- or should be Biz Schools Get in the Shopper Marketing Game Undergrads, graduates and professionals all have something to learn Shopper Marketing 4.0: Building Scalable Playbooks That Drive Results Booz/GMA report finds budgets rising, effective tactics emerging Untangling the Deals Five Steps to Improve Shopper Marketing Impact The new realities of in-store merchandising -- and how brands can succeed Going Where CPGs Do Research Companies like Hewlett-Packard and GlaxoSmithKline use on-site facilities to test visual merchandising, study shopper reactions and improve retailer relations CPGs Get Better at Organizing Around Shopper Marketing Promise on the Perimeter Dairy, meat, produce and more seize 'meal solutions' opportunities on the outside P&G brandSaver: Sept. 26, 2010 FSI Report: Sept. 26, 2010 ShopRite Circular Features First Previous 76 77 78 79 80 Next Last
