Capgemini

Data from more than 8,600 shopper marketing programs uncovers best practices to improve program performance and ROI

PepsiCo brands leverage the launch of new console with national program and retail overlays

Overseeing all multi-brand retail activity keeps Eddleman's plate full at P&G

While CPGs and retailers certainly are experimenting with mobile technologies, they often don’t venture beyond the testing; what's holding them back?

Thanasi Foods marketing executive offers advice on hiring agencies, working with retailers