Capgemini

Data from more than 8,600 shopper marketing programs uncovers best practices to improve program performance and ROI

Overseeing all multi-brand retail activity keeps Eddleman's plate full at P&G

While CPGs and retailers certainly are experimenting with mobile technologies, they often don’t venture beyond the testing; what's holding them back?

Thanasi Foods marketing executive offers advice on hiring agencies, working with retailers

PepsiCo brands leverage the launch of new console with national program and retail overlays