Capgemini

As Kroger continues to evolve, its marketing partners have been able to forge common ground on shopper programs and score important wins

Oracle Data Cloud and various regional grocers discuss relevancy of circulars among today's shoppers

A Q&A with Matt Pierre, General Mills' director of e-commerce

Packaged goods retailers, brands dive into e-commerce

While many consumers still clip physical coupons, more and more are clicking for digital offers, and the retailers are attempting to meet evolving shopper preferences