Capgemini

In a sweeping overhaul of its business, Target is putting the focus back on 'signature' categories, bolstering its digital infrastructure and reinforcing the brand’s style quotient.

Personalization – i.e., the shopper – will be the drug chain's key focus moving forward

CPGs, retailers and service providers gain from ongoing strategic partnerships

Programmatic, one of those buzzwords that’s difficult to explain and even understand, is particularly relevant to the discipline of shopper marketing, say these handful of experts