The offerings span ad technology, updates to the order management system, remote smart-cart management and changes to the white-label e-commerce solution.
The Adsta Enablement Platform supports the independent segment by offering a consolidated system that manages media inventory, order fulfillment, campaign analytics and financial reporting.
To offset the impact of high prices at the shelf, CPG brands continue to focus on product quality, creating value for consumers and strengthening retailer relationships.
Here are three key principles to consider for the future of this practice, according to Matthew Sharp, a former marketing science team member at Meta.
