Campbell's Co. Shakes Up Snacks Leadership Campbell’s names new snacks president and chief growth officer as longtime executive exits. Whole Foods Program Encourages Shoppers to 'Taste the Mediterranean' The campaign elevated brands including De Cecco and tapped cooking influencer Alina Prokuda. How Target Geared Up for the Super Bowl The mass merchant's omnichannel “Game Day” campaign spotlighted party supplies from numerous brands. How General Mills, PepsiCo Bulked Up for the Super Bowl at Meijer Both manufacturers ran bulk purchase incentives at Meijer tied to Super Bowl LIX on Feb. 9. Campbell's Elevates Support of KidSport at Sobeys Campbell Company of Canada sponsored KidSport for the fifth year in a row, touting its contribution with activity at Sobeys. Brands Help Kroger Reward Gamers Kroger is running five sweepstakes as part of its ongoing “Points Plus Rewards” platform. Kroger Unites Brands to Support High School Football Pallet displays tout the retailer as a “proud partner of high school football” and use a QR code to link to a promotional website that serves as the entry page for a sweepstakes. Loblaws Celebrates Marvel's Anniversary With Collectibles Loblaws marked Marvel’s 85th anniversary by awarding shoppers with collectible cards for bulk purchases. Campbell Soup Co. Names Jill Pratt Chief Marketer of Meals, Beverages The former McCormick & Co. CMO will partner with Campbell's category and sales teams to attract new consumers and strengthen customer partnerships. ShopRite Campaign Promotes Brands, Private Labels for Memorial Day ShopRite kicked off summer marketing ahead of Memorial Day with a “Fill the Grill” campaign. First Previous 1 2 3 4 5 Next Last
