Campbell Soup Co.

Both manufacturers ran bulk purchase incentives at Meijer tied to Super Bowl LIX on Feb. 9.

Campbell Company of Canada sponsored KidSport for the fifth year in a row, touting its contribution with activity at Sobeys.

Kroger is running five sweepstakes as part of its ongoing “Points Plus Rewards” platform.

Pallet displays tout the retailer as a “proud partner of high school football” and use a QR code to link to a promotional website that serves as the entry page for a sweepstakes.

Loblaws marked Marvel’s 85th anniversary by awarding shoppers with collectible cards for bulk purchases.

The former McCormick & Co. CMO will partner with Campbell's category and sales teams to attract new consumers and strengthen customer partnerships.

ShopRite kicked off summer marketing ahead of Memorial Day with a “Fill the Grill” campaign.

At our May event, retailers, CPG brands and other thought leaders brought the latest topics and trends in commerce marketing front and center, including AI, in-store retail media and data. Read the highlights.

Jessica Hendrix will oversee Hy-Vee’s marketing efforts and retail media network growth and strategic operations.

The brand is promoting the launch of its first limited-edition condensed canned soup flavor with a sweepstakes and in-store displays ahead of National Grilled Cheese Day.