New Techniques to Generate Key Marketing Insights Laddering and prototyping analyses use in-depth interviews and structured visualization to generate key insights into consumer behavior. Tie-Ins Drive 'Rugrats' Launch Count On It: Numbers in P-O-P Displays Result in More Sales Want to increase and potentially double the amount of an item a grocery shopper buys? Use numbers in P-O-P, suggests a series of studies that originated at the University of Illinois. Expansion Advertising Many high-share, low-growth brands are now using advertising to suggest new ways to use the brand or new situations in which it can be consumed. Souper Merchandising: Campbell's Creates New Display Opportunities Advertising Strategies to Increase Usage Frequency The Co-Marketing Paradox A past look at the unresolved future of retail marketing Florsheim Promo Materials with Redesigned Logo Campbell Soup Ships Nancy Kerrigan Standees First Previous 53 54 55
