Marty the robot's data enhancements enable it to flag out-of-stocks and detect misplaced items. The grocer has also begun leveraging Marty outside of the store to interact with customers and support cause campaigns.
The marketing agency has reached the milestone by helping retailer partners such as Target, Ahold Delhaize, Giant Eagle and BJ’s Wholesale Club promote campaigns/initiatives at checkout.
Following a 20-store pilot, Wakefern will bring Tally robots to more ShopRite stores as a way to reduce out-of-stock rates and free up associates' time for other tasks.
Recent retail news includes Target promoting a company veteran to chief marketing officer, and Walmart answering the question, 'What would Barbie buy?'
BJ’s Media Edge leverages Microsoft's PromoteIQ platform, offering brands a customizable advertising solution to connect with 6.5 million BJ's members using first-party data.