Category Report: Book Merchandising Book marketers find more success placing displays in alternate channels rather than major chains like Barnes & Noble and Borders Outward Bound P-O-P companies look outside their facilities for manufacturing processes 'Memoirs of a Geisha' Film Launch A case study from the Promotion Marketing Association's 2006 Reggie Awards The Store as Media: Digital Signage in 2005 2004-2005 In-Store Media News Briefs News items about in-store media networks, in chronological order. Emerging Color Trends for 2006 Experts forecast muted colors. Will marketers find a use for them? Biotherm Customers Star in Flagship Store Campaign Digital images of customer makeovers are uploaded to in-store LCD panels Cosmetics Brands Focus on Ethnic Marketing Custom products for black and Hispanic women, and for style-conscious men, share the spotlight as cosmetics marketers continue to target niche markets. To Your Health! Although low-cal beverages hog the headlines, marketers also try to tap into other potentially lucrative markets with effective P-O-P solutions. Accentuate the Positive: Packaging Luxury Brands First Previous 2 3 4 Next Last
