Amazon.com, Inc.

Ace Hardware is promising online shoppers up to 15% off select items Sept. 13-14 to unofficially compete with Amazon's 2020 Prime Day event. 

BJ’s Wholesale Club is competing with Amazon Prime Day by launching its Black Friday holiday campaign early this year.

Body care company Alaffia ran a sponsored Facebook ad touting 20% off its "best selling kids bubble bath" for Amazon's Prime Day. 

Black Friday may finally be an event of the past.

H-E-B delivered an exclusive promo code worth $20 off orders of at least $100 to unofficially compete with Amazon’s Oct. 13-14 Prime Day.

Hallmark Cards' Crayola sent an Oct. 13 email to registered consumers touting up to 30% off select products "today only" for Amazon's Prime Day.

Target.com is indirectly competing with Amazon's 2020 Prime Day event by reprising its "Deal Days" sale on Oct. 13-14.