Amazon Business has launched a “professional beauty” storefront for licensed stylists, barbers, estheticians and salons stocking beauty supplies typically found in salons and spas.
From investing in startups and acquiring disruptors to building new brands, consumer goods companies are expanding their DTC capabilities and offering hints at their ultimate strategies.
Amazon's new "Off to College" storefront includes a curated list of dorm room items from Gen Z influencer Ava Phillippe (daughter of actors Ryan Phillippe and Reese Witherspoon) and other college influencer-curated style guides.
