Among its latest innovations, Roku debuted a dedicated NBCUniversal destination for the Summer Olympics, home screen video ad placements, advertiser showrooms and a new partnership with The Trade Desk.
Recent retail news includes PetSmart expanding its exclusive Nate + Jeremiah line, and Whole Foods Canada working with Instacart for order fulfillment.
The marketing agency has reached the milestone by helping retailer partners such as Target, Ahold Delhaize, Giant Eagle and BJ’s Wholesale Club promote campaigns/initiatives at checkout.
The fourth edition of The Mars Agency’s “Retail Media Report Card" evaluated 14 retailer media networks across five performance areas, and Walmart received the highest overall ranking, primarily for enhancements made to its measurement tools and media products.
In the world of emerging platforms, we’ve uncovered one space that's rife for CPG exploration and poised for fast growth — DoorDash.
In this powerful session, hear from marketing innovators Celiena Adcock and Jason Katz as they explore the explosive potential to create new demand spaces for CPG with last-mile delivery partner DoorDash.
