Trade Regulations & Tariffs

The Q2 survey highlights a consumer shift from general economic caution toward more aggressive cost-management, plus a look at summer gathering realities. Members can download the full report now.

P2PI's Q1 survey highlights a consumer base shaped by heightened sensitivity to economic friction and a demand for utility-focused shopping tools. Members can download the full report now.

Consumers plan to travel, fuel up and shop in person more — signaling new engagement moments for marketers during the 2025 holiday season.

Epsilon's Tamara Oliverio offers tools to offset shopper frustrations and reinforce value at a time when it matters most.

In the latest earnings call, CEO Doug McMillon said advertising, membership and marketplace are “changing the shape” of Walmart’s income statement.

Here are three strategies brands are using in uncertain economic times to stay competitive and culturally relevant.

Local products still have momentum, but consumers remain cost conscious.

The drop follows provinces removing U.S. products from store shelves in protest of tariffs and annexation talk.

Kruger Products has launched new campaigns and a contest ahead of Canada Day.

Here are some key strategies CPGs and retail media networks can implement in tough times, writes Jeffrey Bustos of Merkle.