Strategy

By segmenting their shoppers, retailers give manufacturers a scorecard from which to develop targeted initiatives.

A conversation with Hedy Lukas, vice president of integrated marketing, Kimberly-Clark.

Where you put shopper marketing will seal your success ... or failure.

Opportunities for innovation and growth attract the best and brightest to shopper marketing.

Best Buy becomes a great place for women to shop by becoming a great place for women to work.

Bob Thacker says his plans to make us love OfficeMax are right on target.

Rumors of the demise of category management have been greatly exaggerated