Knowledge Is Served in Many Ways Retailer Attitudes Toward Account-Specific P-O-P Pathmark Tunes In to Event Marketing Free-Standing No More Marketers have turned Sunday FSIs into brand-building 'events' that get retailers fully on board Front-End Focus Best Practices for Superior Checkout Merchandising Sizing the P-O-P Market RJR Concedes Fixture War to PM Pepsi Floats Aquafina "Pure Luck" Promotion Lego Targets Girls With Clikits Fashion Kits Leading the Shoe Parade Despite economic woes, shoe manufacturers are forging ahead to bring the latest styles of footwear and merchandising into stores to stir up excitement First Previous 641 642 643 644 645 Next Last
