Rite Aid Picks an Incentive Offer from 'Fitness' Unilever Preaches the Value of 'Homebasics' Checking in on Retailtainment Tips for staging successful retail events Procter & Gamble Gets in Touch with its Soft Side A Picture's Worth Video Advertising in Malls Increases Ad Recall and Purchase Intent, Study Finds Abstract: "Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data" Abstract: "Objects, Decision Considerations, and Self-Image in Men's and Women's Impulse Purchases" "A Model of In-Store Consumer Decision-Making" Rite Aid Gets Last Dibs on 'Spider-Man 2' Tie-ins First Previous 600 601 602 603 604 Next Last
