A Picture's Worth Unilever Preaches the Value of 'Homebasics' Checking in on Retailtainment Tips for staging successful retail events Abstract: "Objects, Decision Considerations, and Self-Image in Men's and Women's Impulse Purchases" Video Advertising in Malls Increases Ad Recall and Purchase Intent, Study Finds Abstract: "Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data" "A Model of In-Store Consumer Decision-Making" Rite Aid Gets Last Dibs on 'Spider-Man 2' Tie-ins Levi Strauss Feeds Sears a Burger King Offer H-E-B Takes Three Brand Mates Back to School First Previous 600 601 602 603 604 Next Last