Does Your P-O-P Answer These Questions? Retail Relations Aid Imperial's New P-O-P Kraft Adds Levels To Category Management Improving The Odds at Hardware Stores Retail Pressures Bring Closer Relationships The squeeze on margins and space has marketers and retailers working more closely than ever before -- but it creates friction as well. Niche Retailers Fight to be Heard Smaller retailers want their P-O-P concerns met, too, but their options are limited unless special needs offer a payback. Capturing a "Growing" Market Today's kids have lots of money to spend. Marketers need to learn the ins and outs of marketing to them. Timex Supports Turn & Pull Watch Launch with Displays Oddz-On Offers Yo-Yo Displays Estee Lauder Launches Flirt With Bottle Replica Kryptonite Offers Four Merchandisers Hall of Fame Profile: Barbara Daugherty An interview with Barbara Daugherty, National Sales Marketing Manager -- Frito-Lay Inc. First Previous 587 588 589 590 591 Next Last
