Growing Naturally Sales of organic, natural, and functional food and beverages are on the rise, but effective P-O-P is needed to justify price and raise brand awareness Signs... Signs... Everywhere Signs Supermarkets have truly embraced instant-print store-sign-age systems The Lord of the Drinks 7 UP P-O-P features "Lord of the Rings" characters McMilk Pairing Makes Everyone Happy California Milk Processor Board teams with McDonald's to produce sales results for both Maytag Survey Helps Fine-Tune P-O-P Selection No Poker Face Needed Master of Mixes mixes it up with Lady Luck to entice partygoers Lola Sticky Mop Shipper Posts 80% Sell-Through in 3 Weeks Target Colors with General Mills Creating Impact, Not Clutter A Q&A with Terrance Finley, Books-A-Million Inc. Hitting a Bull's-Eye A Q&A with Laura Rowley, author of "On Target: How the World's Hottest Retailer Hit a Bull's-Eye." H-E-B Takes the Field with Capri Sun Jewel-Osco Bakes Up On-Pack Promotions First Previous 531 532 533 534 535 Next Last