World-Class Athletes Step Up to Promote Gravis Shoes Whirlpool Tests Oversized, Branded Fabric Care Centers Schadenfreude, Morley Safer & P-O-P Korbel's Displays Bring Out the Bubbly Flexible Floorstand Showcases Tommyco Kneepad Lines Pacific Wine's Vintage P-O-P Panasonic Revamps Packaging for Women's Shaving Line Packaging expert Jim Peters looks at how marketers can use packaging to tailor brand messages to female consumers Home Depot's Marketing Comes Full Circle A Q&A with John Costello, Executive VP of Merchandising and Marketing for The Home Depot Getting a Read on Publishing P-O-P Placing displays in large chains and smaller independent stores presents differing but equally vexing challenges Kmart Slam-Dunks with Shaq Promo Walgreens Makes Light of Diet Coke Dr Pepper Sweetens Pot with Hershey First Previous 523 524 525 526 527 Next Last
