Not Just Child's Play Toy manufacturers juggle cost-effectiveness, how to appeal to mom and junior, differing store requirements and the benefits of licensing Bayer Pet Meds Campaign Integrates P-O-P, TV Advertising Armstrong Rolls Out Upscale Unit for Premium Flooring Absolut Launches 'Balanced' In-Store Attack Wizards Work Display Magic for Duel Masters Launch Trends in Media Advertising and In-Store Merchandising Presentation highlights from the P-O-P Senior Executive Congress Bashas' Throws Another Million-Dollar Bash Tesco TV Lifts Sales 10% for Brands, Agency Says The New Face of Oxy A case study from the Promotion Marketing Association's 2004 Reggie Awards Sara Lee Lovable Perfect Fit Tour A case study from the Promotion Marketing Association's 2004 Reggie Awards Nescafe Ice Java Launch A case study from the Promotion Marketing Association's 2004 Reggie Awards Fisher-Price Stars on Broadway A case study from the Promotion Marketing Association's 2004 Reggie Awards First Previous 507 508 509 510 511 Next Last
