In-Store Media

Retailer:Supervalu's bigg's

Retailer: CVS
This SmartSource shelf talker from News America Marketing featured a working model of the Tide StainBrush, launched in March 2004.

Retailer: Kmart
This Easy-Bake Oven shelf talker, from News America Marketing, was positioned near cake mixes and other baking products. The shelf talkers included a take-one featuring cake decorating tips and communicating a sweepstakes that awarded an Easy-Bake and a one-year supply of cake mix.

Retailer: Kmart
This SmartSource shelf talker from Cesar dog food, a Mars Inc. brand, featured a take-one offering a $10 rebate on the next visit to a dog groomer with the purchase of 12 Cesar SKUs. SmartSource is a News America Marketing program.