P-O-P Congress Set for Feb. 22-23 Winn-Dixie Zooms in on Hispanic Market Coors Light Plans Ahead in Super Bowl Sweeps Buying Custom P-O-P: Strategies for Success A supplement to P-O-P Times and P-O-P Design sponsored by Eastman Chemical Company Finding Candidates: Buying Begins With Selecting Right Vendor Some producers spend years knocking on doors to get that first order. And sometimes, they lose it all by mispronouncing the prospect's name. Vendor Do's & Don'ts What to Tell Vendors 14 Steps to a New Merchandising System Material Matters: 'Need to Know' Basics A CPG brand or agency executive does not have to master a lot of technical data, but a basic grounding in reality can help keep expectations within reason. Future Games: Strategies for Success Who will be the driving force behind the P-O-P displays of tomorrow: Beijing's shoppers? Europe's retailers? Your accountants? EAC Meets in New York Daly Caddies for TaylorMade Sweeps First Previous 417 418 419 420 421 Next Last
