In-Store Media

Executive talks about retailer's approach to converged media – starting with mobile

As Kroger continues to evolve, its marketing partners have been able to forge common ground on shopper programs and score important wins

New research reveals how marketers can target U.S. ethnic groups more effectively by tapping into cultural ‘hotspots’ along the path to purchase

P&G, Whirlpool use comprehensive digital campaign supported by in-store demos and displays