Oreo Cakesters Wal-Mart TV Display
Client: Kraft Foods Inc.
Producer: PRN
Objectives:To introduce and build awareness of a new product, Oreo Cakesters, maximizing the positive connotations of the Oreo brand. To create and reinforce a close association between the two snack brands in the mind of shoppers, making it faster and easier for shoppers to make the purchase decision.
Materials: Video on single screen above product. The content was presented as .MPEG video and was created in high definition and edited on Final Cut and After Effects.