Kraft Parmesan Cheese Shelf Video
Product: Kraft Grate-It-Fresh Parmesan Cheese
Number of displays: 4,500
Media operator: News America Marketing, New York
Marketing agency: Draftfcb, Chicago (digital content)
Distribution: Supermarkets
Introduction: September 2007
Duration: Temporary
Construction: Video screen, corrugated riser card, product replica
Set-up: News America Marketing sales team