Rite Aid Tackles Allergies Dollar General Finds 'Heroes' at the Olympics Who's Who in Merchandising 2012 Platform Review: Safeway's '10% Goes Back to Schools' Safeway's cause platform gets high involvement (and high marks) Retailer Platforms, Programs & Promotions: Get on Board Experts say it's imperative for brands to participate in retailer-driven activity Kimberly-Clark Poised to Break 'LBL' Stigma Lighthearted TV spots and sampling activity build Poise's momentum in category So-Lo-Mo Central: June 2012 Walmart, Kingsford Beef Up Sampling Effort Co-branded 'Mobile Brand Boxes' distribute samples in store parking lots Rockwell Endcap Has Big Impact at Lowe's Positec relies on old-school 'tools' to create a high-profile display Best Practices in Shopper Marketing Measurement, Part 3: Measuring Brand Impact A Pocketable Research Tool Smartphones offer a sleek new platform for in-store surveys What's the Occasion? Coca-Cola builds winning programs by first asking why the shopper is in the store First Previous 242 243 244 245 246 Next Last
