In-Store Media

As Kroger continues to evolve, its marketing partners have been able to forge common ground on shopper programs and score important wins

Executive talks about retailer's approach to converged media – starting with mobile

New research reveals how marketers can target U.S. ethnic groups more effectively by tapping into cultural ‘hotspots’ along the path to purchase

Manufacturer says ongoing 'Love Your Skin' effort is the biggest collaboration to date with retailer

P&G, Whirlpool use comprehensive digital campaign supported by in-store demos and displays