Sports Sponsorships

One of the very impressive elements of this store is its liquor store-within-a-store, which includes massive displays for major brands with a local theme.

Yogurt brand supplies sweepstakes, leverages targeted digital advertising

Target indirectly tied in to the start of the 2018 FIFA World Cup last month by running a June 17 circular wrap activating its Major League Soccer and US Youth Soccer sponsorships.

From Consumer Goods Technology, July 9:

Pizza Hut kicked off its new sponsorship of the NFL with a social campaign starring Pittsburgh Steeler JuJu Smith-Schuster, who appears in a YouTube spot performing his “Doorbell Dance” and various celebratory “touchdown” dances in the living room for when the pizza arrives.