Social Media

P2PI chats with Uber and Criteo about the promise of retail media, fragmentation in the space and looking beyond short-term sales.

The campaign kicked off with a cinematic anthem ad spot titled “A Love Letter to Mexico,” which celebrates modern Mexico, its people and culture as well as introduces a new visual brand identity.

A panel representing Moet Hennessy, Constellation Brands, Mast-Jagermeister and ReserveBar will discuss the vast and varied landscape of consumer behaviors, from buying preferences to media consumption.  

The direct-to-consumer brand for melanated babies expanded on its exclusive retailer partnership by launching a line of hair care products at Target.

Ahold Delhaize’s Stop & Shop tied in to the back-to-school season by spotlighting its ongoing school food pantry program and the CPGs that support it.

The “Bratsgiving” sweepstakes at United Natural Foods’ chain is part of Johnsonville's annual summer campaign.

Danone’s plant-based beverage brand has run omnichannel programs at Target for the last two years to spotlight its sustainability efforts.

Ferrara Candy Co. has revived the Wonka candy brand ahead of the Dec. 15 theatrical release of "Wonka" — and is giving Walmart an exclusive launch window.

At the November event in St. Louis, Church & Dwight and influencer marketing partner gen.video will explore how brands can choose the right influencers, utilize social content across marketing efforts and measure impact.