Social Media

Hershey Co. provided Walmart with an exclusive pack of Hershey’s chocolate bars depicting Nubia (aka Wonder Woman) as part of a series of limited-edition SKUs that feature DC Comics superheroes.

Convenience store chain encouraged shoppers to cool off with a Slurpee, Big Gulp and more.

Walmart Connect has introduced a slew of enhancements for its advertisers, including updates for Marketplace sellers and upgraded registry features.

Path to Purchase Institute members have exclusive access to review the full findings from proprietary research that looks at how retail media touches and is received by shoppers along the path to purchase.