Social Media

The multi-faceted takeover of the streaming platform starred the retailer's "Welcome to Your Walmart" campaign, which let consumers shop curated lists from celebrities including as Becky G and Patrick Mahomes.

The brand rolled out a line of cosmetics based on Japanese manga series Naruto exclusively to Ulta Beauty in July as part of an ongoing partnership with the retailer.

P2PI's 40 Under 40 Class of 2023 explores emerging strategies, crafting winning campaigns and navigating shifts in shopper behavior.

Eagle Family Foods’ G.H. Cretors gave Costco an exclusive launch window for the caramel puffs snack it rolled out in March.

​​​​​​​Our proprietary research digs into what agency professionals — and their CPG clients — really think about retail media.

​​​​​​​The Unilever brand teams up with diverse creatives for an extended campaign.

​​​​​​​We showcase various best-in-class campaigns from the Association of National Advertisers’ (ANA) annual REGGIE Awards.

Social media trends have evolved from a simple sponsored Facebook update to something more intentional that grabs consumers’ attention and engages them, leveraging pop culture or the latest viral trend.

Colgate Total's new initiative includes a confessional-like pop-up experience in New York, allowing visitors to anonymously admit their oral care truths and receive advice.

Unilever works with Walmart Connect to leverage key consideration moments in the launch campaign for the exclusive collection.