Lowe's Heads 'Back 2 Campus' RadioShack Rides With Lance Armstrong Macy's Debuts 'Glee' Apparel 7-Eleven Beefs Up SummerSlam Promotion Stumbling Along the Path to Purchase Staples Back-to-School 2010 Recap FSI Report: Aug. 8, 2010 Target Blends Price and Style for Back to School Whole Foods Packs School Lunches Event Marketing: Getting Personal on the Path to Purchase Event marketing is more than doling out samples. It's hyper-targeting an audience and providing a full brand experience. Compare & Contrast Twitter Delves into E-Commerce First Previous 373 374 375 376 377 Next Last